23 Best Shampoos & Conditioners for Colored Hair to Maintain a Fresh, Vibrant Hue

These in-shower duos from Olaplex, L’Oréal Paris, and Pureology are recommended by the hair pros for their especially gentle, moisturizing, and sulfate-free formulas.

Among many experts, New York City-based colorist Nikki Ferrara is a fan of brands with sulfate-free offerings, as she says they will “extend the shelf life of your hair color and prevent fading.” Los Angeles-based colorist and Redken brand ambassador Matt Rez previously divulged that using sulfate-free shampoo will also keep hair as hydrated as possible. Adding to the chorus is cosmetic chemist Ron Robinson, who told Allure that sulfates can dry hair out, which can be especially damaging after coloring. They’ll also make your eyes burn if they accidentally slip in, which is a universally hated experience.

This is all to say that your best bet, when it comes to preserving your color, is to switch your regular shampoo and conditioner with ones that are specially formulated for color-treated hair. (Please, no clarifying shampoos.) Here, we asked the pros to help us find the best shampoos and conditioners out there to prolong your gorgeous hue.

Editor’s note: All prices reflect the combined cost of the shampoo and conditioner. While most of the items listed below are sold in sets, a few are not and may link to an individual product or search page.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Philip B Russian Amber Imperial Shampoo





According to Sharon Dorram, colorist and owner of Sharon Dorram Color at Sally Hershberger in New York City, Philip B’s Russian Amber Imperial Shampoo is “the crème de la crème of shampoos, [especially when] used in conjunction with Philip B’s Peppermint Avocado Shampoo.” Kick things off by deploying the Peppermint Avacado Shampo as a clarifying shampoo before going in with Russian Amber Imperial. This combination “leaves hair color glistening and hair texture more elastic, bouncy, and full,” Dorram says.

Leave this bodifying formula in for up to three minutes and let its L-amino acid-, silk protein-, panthenol-, and shea butter-spiked formula work its magic and smooth over frizzy, overprocessed h

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